The fact that the H1 tags or the headlines are a crucial part of any content is inevitable. However, another fact says that the H1 tags in the SEO articles DO NOT help in getting higher ranks during the optimization. This argument has been prevalent ever since the content on the web started publishing. The internet is a medium that has an answer to almost everything, but the optimization of the content is an important aspect for the website owners.
The H1 tags are the first glimpse of the idea as to what the content is going to talk about. This is why it is often said that the headline should be attractive, catchy, and meaningful. But is it enough to merely intrigue the reader? The purpose should be to educate the client, and that can be done only when the SEO articles and their headings are prepared in a way that makes the most meaning for the user.
Another point of argument has always been the inclusion of keywords in the heading. While many experts tend to believe that if the keyword is used in the H1 tags, the website can get better rankings on the web. However, there are others who prove according to the surveys that the headings rank the lowest when it comes to the factors that affect SEO rankings.
Here are some of the things that only a H1 tag can help you get-
- From a point of view of a user, the H1 tags are an important part of the SEO articles. In fact, a user will click on any link only if the title of it intrigues him. So, a headline may not help in getting higher ranks, but a heading will definitely help in getting more visits.
- Secondly, the headings of a good content are always written keeping in view the relevance of the content. Any good headline will always convey what the content is about, and will save the user’s time as well resources. For instance, nobody will headline an article as “the wrestling sensation” if the article talks about “how to have perfect hair quality.”
- The Google Hummingbird update gives great importance to the H1 tag in the SEO articles. This is the first ever time that Google has looked beyond the importance of keyword and gave more place for the significance of the user’s intent to type something in the search engine bar.
- In a 2014 era, it is impossible to overlook the importance of an H1 tag in SEO articles. This is because the H1 tag also affects the other ranking factors. For example, if an article is written and the heading of it is not in tune with the content, even if the article gets higher ranking due to the usage of the keywords, it won’t get higher clicks due to the irrelevance of the title. So, all in all, the H1 tag is as important for any content as much as any other ranking factor.